How to Collaborate Effectively with Key Opinion Leaders
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"You trained us with very helpful material and insights"
R. B., Senior Medical Science Liaison
Why This Workshop?
Experienced medical science liaison professionals (MSLs), medical advisors and
other industry professionals cooperating with external experts are of pivotal
importance in realizing the full medical and commercial value of prescription drugs.
This workshop offers you the advice, knowledge and insight that can help you update
and enhance your expertise and thus become more valuable to your company.
Impact and Comments: Testimonials from previous pharma workshops
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Items to Consider For Your KOL Strategy
Here are some questions to ask when developing a KOL strategy:
- Why are KOLs important to you?
- What would the ideal situation look like?
- What are the benefits for the KOLs?
- How do you ensure compliance aspects?
- Which software or database will you use?
- How will you define and measure success?
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Your Benefits
You will update your expertise and strengthen your skills to
- Adhere to compliance aspects and legal regulations
- Identify and approach candidates
- Start a mutually benefical professional relationship
- Develop human rapport with external experts
- Nurture and maintain fruitful relationships
- Engage with key opinion leaders
- Establish long-term forms of cooperations
- Estimate the return on your investment
- Develop a successful KOL management program
- Inform and advise your internal colleagues
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Venue
Röntgenstraße 6, 53177 Bonn (near Cologne) in Germany
Location
Map
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Methodology
Our workshops are energising learning experiences where you update
your practical skills and your professional know-how emphasising:
- Solutions: Original insights using real-life case studies
- Results: Recommendations for maximising your impact
- Success: Practical tips for effective implementation.
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Style
Informal style. Casual attire recommended.
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You Receive Key Learnings From Articles and Books
Columns
Articles in professional magazines
Successfully Marketing Clinical Trial Results
Winning in the Healthcare Business
"The Blue Communication Book", Gower Publishing, London
Download free checklists
Listen to free audiobook version
You will receive your free personal hard copy and a CD with illustrations
Erfolgreich im Pharma-Marketing
German-language book on how to succeed in pharma marketing
The resulting insights help you create the blueprint for your future professional success.
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Course Leader
Günter Umbach, M.D., is a board-certified gynecologist, a former research fellow at
the University of Texas, a Senior Associate of Management Centre Europe, a guest
lecturer at several universities and a professional member of the Global Speakers
Federation and the Institute of Management Consultants USA.
Clients in twelve countries include pharmaceutical and medical device companies as
well as advertising agencies, clinical research organisations and communication firms.
They profit from his experience as medical advisor, medical director and marketing
director in the pharmaceutical industry.
Interviews, articles, videos, an English audio book and two books published in
three languages illustrate how to benefit from scientific data and how to succeed
in the healthcare business. For free tips please visit
www.umbachpartner.com
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Participants
The course is limited to five participants. This ensures a dynamic, interactive workshop.
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Additional Options
This program is also available as
- Customized in-house seminar
- Personal consulting session
- German-language event
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Certificate
Each participant will receive a certificate.
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Time Schedule
Coffee: 08:45 - 17:00
Official Workshop: 09:00 - 17:00
Option for informal discussion: 17:00 - 18:00
Snacks, coffee, lunch and refreshments are included.
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Investment
- 800 Euro + VAT
- 600 Euro + VAT for the second participant from the same company
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Reserve Your Place Now
Join us for an intensive program of professional improvement and
click here to register online
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